We help our clients to interpret, navigate, engage, and influence the ever-evolving public policy, legislative, regulatory, governmental, and political environments, coupled with our capacity to define sentiments, craft messages, and drive perceptions that impact reputations and broader organizational objectives, positively.
Public Affairs
At the nexus of public policy, inclusive regulation and politics, is The Rainbow Strategy.
From entering new markets to protecting huge investments in various economic sectors, we navigate complex regulatory and policy environments at the local, state and national levels, by providing crucial expertise, access and insights that change opinions, move stakeholders to action, and advance clients’ strategic objectives, more effectively.
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Stakeholder Engagement & management
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Partnership development & Coalition building
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Policy Monitoring, Research & Analysis
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Government & Legislative Relations
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Legislation monitoring
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Lobbying
Strategic Communication
As businesses are expected to respond to a growing number of issues, communicators face challenges in keeping up with the risks and opportunities in their space. Yet, making sense of these issues is important, and only possible by applying knowledge and insights, to elevate the role of communication to become more strategic.
Our Strategic Communication thrust is an evidence-based, result-oriented process, intrinsically linked to other communication elements, to stimulate positive and measurable outcomes. Research, monitoring and evaluation are essential to any strategic communication plans we develop for clients.
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Strategy Development
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Corporate communication
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Media Relations and Publicity
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Issues Management & Advocacy
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Reputation Management
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Crisis Communication
Political Communication
Politics, they say, is a game of numbers. For us, it is a game of strategy.
We deliver the full power of political communication campaigns across local, state and national elections.
Our work is not based on politics but on strategy and people. We find the people who are at the heart of our clients’ political interests and ensure they work to bring those interests to life.
Politics and policymaking matter. The foundation of our work is comprehensive research, public policy and political risk analysis, monitoring, and forecasting of the political trends.
The work we do focuses on politics as a tool of persuasion and inclusion. We don’t focus solely on processes but on the relationships that make our clients who they are, and the people – skills that will get them to where they need to be.
With our headquarters located in the Federal Capital Territory, Abuja, and a liaison office in the commercial city of Lagos, we help our clients translate their business objectives into political priorities and social relevance.
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Political Communication Strategy
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Manifesto Development
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Risk Analysis & Insights
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Opposition Research
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Stakeholder mapping & Analysis
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Political Sentiment Analysis
Digital Communication
Digital communication has become an indispensable tool for organisations across various sectors.
At The Rainbow Strategy, our digital communication capabilities help our clients to effectively navigate the complexities of the digital landscape, build stronger relationships with their audiences, and achieve their communication objectives.